Shopkeeper Chieko Seki opened Chi & Co in the Mitte neighborhood of Berlin in early 2018. Chi & Co brings together under-the-radar Italian and Japanese brands producing clothing and accessories with a fun, contemporary and colorful aesthetic.

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While working as a buyer in Italy, Chieko uncovered a range of Italian brands that she knew customers from other European cities would love. Blending those designers with under-the-radar Japanese brands lies at the heart of Chi & Co.